Coty Inc. has launched direct-to-consumer flagship websites for Kylie Skin in the United Kingdom, France, Germany and Australia.
 
Expanding upon the brand’s existing retailer partnerships, the websites will allow consumers to shop for Kylie Skin products in local languages and currencies, while avoiding additional customs fees and duties. Moreover, the newly launched network allows faster delivery of products to consumers.
 
“I’m so excited to launch KylieSkin.com in markets across the globe. I always wanted to bring my skincare line to more consumers around the world and this will allow for an easier shopping experience and faster delivery. I’m looking forward to engaging with more customers in the UK, France, Germany, and Australia, to hear what their favorite products are and how they incorporate them into their routines,” commented Kylie Jenner.
 
Product Offerings
 
The direct-to-consumer (DTC) websites will offer a mix of products from the Kylie Skin line at launch and will expand their offerings over time. All products are cruelty-free, vegan, gluten free, paraben and sulfate free and suitable for all skin types.
 
The European DTC websites’ initial products assortment includes the Coconut Body Scrub and Lotion, Vanilla Milk Toner, Kylie Skin Travel Bag, Walnut Face Scrub, Hydrating Face Mask, Eye Cream, Vitamin C Serum, Foaming Face Wash and Face Moisturizer.
 
The Australian DTC website includes the Face Moisturizer, Vanilla Milk Toner, Foaming Face Wash, Coconut Body Scrub, Walnut Face Scrub, Hydrating Face Mask, Vitamin C Serum and Eye Cream in the initial product line up.